It may be freezing cold outside, but yesterday we turned our press office into a summer haven as we showcased our SS14 collections to press and bloggers alike. Our guests nibbled on an edible beach scene (yes you read it right, edible!)and tucked into Anna Maes delightful snacks from our festival themed fast food van as they browsed our upcoming offerings for spring.
The very talented Miss Magpie Spy was on hand to create bespoke illustrations of everyone wearing their fave pieces from the SS14 collections for womenswear and Nas Abraham joined us to sketch all of our fave menswear press peeps. Our super smoothies (wish a dash of vodka) went down a treat, too!
We don’t want to give too much away, but trust us when we say that spring will be in full bloom with pretty posh pastels, magnificent metallics, sporty monochrome pieces, rock ‘n roll festival clothing and a mash up of tropical and African inspired prints for womenswear. Menswear takes on the new season in the form of 90s grunge, neon colours, fresh tailoring in a cool minty palettes and cottons with a hint of Miami Vice. Take a sneak peak at what you can expect to see on the shelves of River Island in the gallery below.
We can’t wait for spring to arrive now, how about you? Have you spotted your favourite piece yet? Let us know by commenting below or tweeting us @River_Island.