How to wear the key fits of the season

Get your kids all dressed up in denim to go with every mood, every activity and everything else in their wardrobes. Each signature pair is crafted from responsibly sourced cotton with an iconic cut that ensures they’ll be looking (and feeling) like their best selves. From Mom and Skinny jeans for her to Jogger and Spray On styles for him, meet the key fits ready to rock the playground.

Shop Girls Jeans

Shop Boys Jeans

No denim drawer is complete without a pair of flares. Jeans are great for everyday but reaching for the same style is boring. Add a vintage flair into her rotation to freshen up her go-to look. Choose from a classic indigo blue wash or shop with parties in mind and pick a chic black pair. Jeans and a cute top has never looked better.

Shop Girls Flare Jeans

Meet Molly, your little wonder's new obsession. Designed with playground antics in mind, this is the perfect "weekend jean”. With a comfy high waist and plenty of stretch, the Molly jean is a match made in denim for your imagination-gone-wild girl. Just add her favourite trainers and a check shirt and she’s ready for adventure. No monkey bar is too treacherous, no slide is too high for your mini–Lara Croft in the Molly.

Shop Girls Molly Jeans

This one is more for you than her. Throw her style back to the nineties with a pair of Mom jeans; she’ll look adorable, and you’ll get nostalgic. Modernise this retro style in bright white and pair with matching sandals. Relaxed and cool, she’ll look (and feel) amazing in this roomier style.

Shop Girls Mom Jeans

RSVP yes to that party invite and the Paperbag jeans; our favourite cut for dressier occasions. Take “jeans and a cute top” to the next level with this slouchy cool style. Just add a ruffled blouse and sparkly trainers to up the cute factor and she’s good-to-go. Whether she’s off bowling, dancing or en-route to the cinema, she’s ready for everything.

Shop Girls Paperbag Jeans

With a pair (or five) of skinny jeans in his wardrobe, he’ll never go wrong. They’re the ultimate wardrobe essential, making getting dressed an absolute breeze. Great for casual days with a t-shirt and jumper or smartened up with a polo shirt and brogues. Stock him up with a classic blue and black pair to begin with and then watch the obsession grow.

Shop Boys Skinny Jeans

This cut may be called ‘regular’ but don’t be fooled - his outfits will be anything but. Add a comfy half zip jumper and trainers into the mix to match the chill of this cut’s comfy stretch fabric. Blue jeans are always a great starting point for any outfit but a pair of regulars? The versatility is off the chart. Wear to the park for adventures then a party to play - the options are never ending.

Shop Boys Regular Jeans

Otherwise known as the ‘weekend pair’. With that denim look but an ultra comfy loungewear feel, he’ll live in these. For adventures in the park, just add his favourite kicks and a colourful tee to brighten his mood even more. The elasticated waist and cuffed hem make these jeans both comfy and cool which we can all agree is the ultimate combo.

Shop Boys Jogger Jeans

There’s a reason skinny jeans reigned supreme for such a long time. One, they’re iconic and two, they’re so easy to style. The skinniest of skinny styles, your little man needs a pair of spray on jeans in his denim arsenal. The high-performance stretch denim gives him room to move around whilst looking super slick and cool. Our favourite combo? A graphic tee and spray on skinny jean ensemble with his favourite pair of kicks.

Shop Boys Spray-On Jeans