FOUND: THE PERFECT PAIR OF SUSTAINABLE JEANS
At River Island we’re obsessed with denim. Who isn’t? Our jeans team put together iconic denim collections every season – and we know that the search for the perfect pair of jeans might just be one of the toughest tasks out there.
We want our denim to be the best around. From mom jeans to super skinny styles, we know we’ve got the fits nailed, but we want to make sure that our denim doesn’t just look good, it does good too. As one of our most iconic products, we have to get jeans right: in every sense.
Don’t worry, we’re not asking you to swap out your trusty indigo tones. Our jeans are green on the inside (not literally), thanks to some more sustainable changes we made.
You can button up in the knowledge that 100% of our denim is made from responsibly sourced cotton - meaning it’s made in a way that’s kinder to people and planet.
We’re also working with the people that dye and detail our denim to reduce the water used when we make them. By 2023 all our denim will use less than 22L of water in production (the average pair of jeans takes as much as 80L!)
NOW FIND YOUR PERFECT FIT
Whichever you pick, remember our denim always comes with 100% responsibly sourced cotton in every last stitch.
There’s a reason Kate Moss (and Middleton, for that matter) just keeps on wearing them: skinnies are neat, chic and go with everything. A pair of inky black denims are a staple of everyone’s wardrobe: as chic with flats as heels, as comfy as they are slinky. For an even snugger, Sandra-Dee-post-makeover version, look to our Molly style – for a super stretchy, spray on.
Inspired by the kind of vintage, high waist style seen on early 90s TV – think Rachel Green in early Friends and you’re there – Mom jeans are cool and comfy. They’re at their most flattering with a little crop at the ankle and a smooth vintage blue. We love them with a pair of plimsolls and your most artfully worn-in band T.
This is the influencer style du jour - with a cropped kick designed to show off high-impact boots, or your latest trainers. That flare at the hem has real attitude about it and feels new and fresh after such narrow denim trends. Style with a simple top and let your statement shoes do the talking.
The seventies may want their jeans back, but we’re not giving them up. Wide jeans can be the most leg lengthening style ever – just wear some stacked heels underneath and wear your jeans long over the shoe. They give just a hint of hippy to whatever you’re wearing - which is the perfect look for summer, teamed with broderie or embroidery and sandals. But for a contemporary twist, we’re loving the white T and blazer look that’s common outside fashion shows: a sharper take on a wider leg, and perfect for the transition into summer.
The most effortless of them all, classic straight legs are the holy grail of denim. You want a pair that’s softly worn in, in a vintage mid-rise that skims the hips and gives your legs just a little breathing space. Then dress them up, dress them down – this effortlessly cool style fits into every outfit. We love riffing on the style by wearing it in white – yep, even in winter. Go full influencer in head to toe tonal white and cream, if you’re not a coffee spiller, or layer up with contrast knits and t-s.