SAME SHADE, NEW ENERGY: NEW WAYS TO WEAR CHOCOLATE BROWN
Chocolate brown is the shade doing the heavy lifting right now. Rich and wearable, it’s officially replaced black as the go-to neutral. Think it’s been overdone? Think again. We’ve got all the tips and tricks on the new ways to style the tastebud-tempting shade this season. From pairing it with colours that bring out its depth to playful prints, here’s a fresh take on fashion’s most indulgent hue.
The Cool-Girl Colour Combo
We know you’ve seen this trending combo all over your feed, and for good reason. Blue cuts through the richness of chocolate brown, creating a look that feels clean, confident and modern. Whether it’s a soft powder blue jumper tied over-the-shoulder or a subtle pop of colour at your feet , this pairing brings balance and an earthy, fashion-forward tone to your look. Polished, yes. Boring, never.
shop the look
The Sweet Spot
We can’t think of a more delicious combination than chocolate and strawberry. Pink brings an unexpected softness to chocolate brown, striking the perfect balance between playful and pretty. Blush tones feel romantic, while brighter pinks add bold contrast. We love adding a pale pink piece of arm candy, as well as a pair of matching slingback heels to tie the look together.
shop the look
Chocolate, Squared
When in doubt, double down. Layering chocolate brown on chocolate brown feels intentional and looks oh-so sweet. Mixing textures like leather, suede and lace keeps it interesting – proof that going monotonal is anything but bland.
shop the look
Press Print
Chocolate brown is the perfect grounding shade for prints. Whether it’s subtle checks, standout stripes or somewhere in between, this shade makes patterns look perfect, letting the print shine without overwhelming your outfit.
Chocolate brown is more than a neutral – it’s this season’s ‘great outfit-anchor’. Pair it with the right colours, patterns and textures and it becomes an endlessly wearable style staple. Consider this your sign to make chocolate brown the backbone of your wardrobe.