Meet the mini icons
Give a warm welcome to the little stars behind #CRAFTEDINDENIM — they’re our biggest inspirations for ripping up the rule book this year. This inspiring lot are setting the standard for seriously cool kids: whether they’re making music, teaching sign language or dancing, they’re being brave and bold every day.
Whether they’re budding Picasso or playing a game of kickabout, a pair of perfectly fitting jeans will be the perfect backdrop to everyday life. Our denim does good too - all the cotton in our jeans is now responsibly sourced, as we work towards a sustainable future. This season's collection is a blank canvas, a chance for them to let their creativity run free. Tell us what they'll do in their denim.