The New Proportions: A Masterclass

What's the secret to cool-girl styling? You know, when you see an outfit that looks great, but when you can’t quite work out what’s so good about it. We call it the New Proportions, otherwise known as the 40:60 rule. Think of an outfit as 100%, with the top half taking up 40% of it, and the bottom half the remaining 60%. And that’s the key.


Still confused? April McCarthy, our Assistant Stylist, has put together some looks from our new drop of RI Studio to show you how.


Shop April's Picks

Pair cropped jackets with high-waisted trousers. Extra points for animal print!


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Shop Animal Print

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Pair a funnel-neck jacket with balloon trousers in a contrast colour to focus 60% of your attention on your bottom half. Thong sandals add the illusion of extra-long legs too.


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Shop Balloon Trousers


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Clever accessorising can give you the 40:60 proportions too – look at where the long tassels on the bag end? There’s your 40:60 cut off line right there.


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Shop Bags & Purses

You can also trick the eye into the 40:60 proportions with a belt.


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Shop April's Looks

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