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She has a Master's degree in finance and once worked as a digital strategist, but you may know (and love) her as the blogger with the beaming smile, Freddie Harrel. We asked Freddie, who sees fashion as 'a weapon of massive confidence', to show us how she'd wear our new Studio collection...

A: The Black Lurex Knit Jumper with white stripes. I love how it fits like a cat suit and makes my shoulders pop; the colours are badass – the perfect confidence booster.

A: Studio collection suits all different scenarios. They are staple pieces that I can wear with trainers and easily switch to and evening look with a blazer and a pair of heels. 

A: If what others think stops you from doing or wearing the things you want just think how distracted you get throughout your day. We’re constantly checking our phones, answering messages and emails, no one really has the headspace to look at you with the same scrutiny as you do. And as a rule of thumb, if it’s as exciting as it is scary, do it anyway! 

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