Welcome to the essential non-essential collection, your new no.1 destination for the beautiful things you don’t always need but want so much you just have to indulge! Sure, food and water keeps us going, but it’s fashion that really gets us going. So, if a pair of jeans has caught your eye or you can’t stop thinking about that iconic jumpsuit you spotted on our ‘gram, treat yourself! In these strange times we encourage you to find joy wherever you can, whether that’s with a brand new bag or a comforting lounge set that makes you smile. You might not need it but we know you really want it and there’s nothing wrong with that.