Life’s better by the beach

Forget everything you thought you knew about beach dressing. We don’t need far-flung shores to find our summer style - this year, inspiration comes a little closer to home. Trading wheels on tarmac for long journeys on the road, we’re embracing the best of British summertime - and you’re coming along for the ride. Dream back to seaside stays steeped in nostalgia: ice-cream by the pier, sand between our toes, chocolate dripping onto salty skin. Our sweetest childhood memories translate into big style moments. The excitement at the first glimpse of sea blue? It’s in everything you wear.

From Margate to St Ives, who needs Ibiza when our British coastline boasts seaside gems like these? Put your OOO, pack an overnight bag and head straight to the ocean for a well deserved rest and reset. Set up camp on the sand, listen to the waves roll in and out and get stuck into your summer read. When the sun hits her peak, seek cover and head into town for ‘wish you were here’ postcards and afternoon ice cream treats. Where better to escape from your day-to-day than by the beach?

But settling into a seaside state of mind requires the wardrobe to match. Take your style inspiration from deckchair stripes and the sweetest picnic prints in licks of ice cream hues. Take your pick from punchy lemon or parlour pink to curb all your colour cravings. Pack light, but make sure to include your favourite pieces to make this getaway one you remember forever: a cotton sundress, oversized tote bag and practical yet cute sandals for your future seaside explorations. 

This is your time to feel young, fun, wild and free - and dress like it too. Because the best summers of life aren’t behind you - they’re just getting started!