We’re Making Fashion a Force for Good. That’s why we’re taking responsibility: it’s time for a kindness revolution.

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Whether it’s eliminating single use plastic from our packaging or designing with materials that are better for the planet: we’re in pursuit of making fashion that does good.
In short, every thread counts. So let’s make this a Kind Society, together.

Our commitments

From our suppliers behind the scenes, to the shop floor, to you – this is about everyone, everywhere.

We’ve made 12 commitments to people, planet, principles and partnerships, aligned to the United Nations Sustainable Development Goals, to help us add more kindness to everything we do.

Our Successes