A GUIDE TO WEARING JEANS IN SUMMER
When the sun's out, it can be tempting to swap your denim for floaty dresses and linen trousers. But before you retire your favourite jeans, hear us out. With the right fits, colours and styling, denim can work just as hard in summer as it does every other season. Whether you're heading to the office, brunching with friends or packing for a getaway, here's how to keep your jeans looking cool when the weather heats up.
SUMMER SHADES
From candy floss pink to cool sherbet blue, this summer we're going for soft sugar shades to update the everyday.
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PLAYFUL IN PRINTS
Summer denim doesn’t have to play it safe. This is your sign to clash, mix and have a little fun with it. Think bold stripes, retro florals, punchy graphics and statement motifs that instantly lift your jeans from every day to eye-catching.
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GO WITH THE FLOW
When the forecast is hot, give your skinny jeans a well-earned day off. Relaxed silhouettes are your warm-weather heroes, offering comfort, movement and effortless style. Wide-leg jeans, cutwork fabrics, cropped hems and subtle flares bring a breezier feel to your denim rotation.
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HOW TO STYLE JEANS IN SUMMER
Summer styling is all about balance. Team your favourite jeans with breathable fabrics like cotton, linen and crochet to create looks that feel cool without compromising on style. A floaty blouse, lightweight shirt or crochet vest instantly gives denim a seasonal update.
