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Three ways to wear jeans

All good things come in threes, and the same happens to be true of our denim. Get excited about jeans again with three fresh ways to wear this universal favourite. We’d hazard a guess that you have at least two pairs in rotation, but that you’ve exhausted every styling option? Pulling inspiration from the varsity trend and taking details from utility, refresh your daily uniform with a little help from us.


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Made famous by American cowboys, no true varsity look is complete without a pair of blue jeans. Picture yourself wearing this collegiate trend on your day off with zero plans but loads of possibility. The relaxed jean fit sets a casual mood and the addition of the letterman jacket layered over a beige hoodie secures this look’s laidback status. Stick with the neutral colour palette in white trainers and you’re onto a winner.

We don’t do favourites, but if we did number two would be it. Brighten up a darker indigo wash of denim jeans by doubling up and adding a lighter denim jacket. Not only are you ticking off two trends (double denim and utility) in one but you’re adding contrast which always looks good. The jacket’s large front pockets add to the workwear vibe along with the black lace up boots. Inject a pop of colour with your base layers and you’re good to go.


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Made the first move? Make things official with a smart-casual look perfect for date night. The winning formula? Jeans for comfort and a shirt for class. Add a pair of box fresh kicks and you’ve got a second date in the bag. Adjust your top half to balance out your final choice of jean cut. If you opt for skater boy baggy, smarten the style up with a muscle fit tee and chain necklace. For skinny jeans, avoid anything too casual like t-shirts to show you’ve made an effort.