Cookies Policy
Last updated: November 2024
Use of Cookies and similar technologies on River Island’s website
Purpose of this notice
With this notice, we aim to provide you with useful information on the categories and types of cookies and similar technologies that we use on our website, the purpose for which they are used by us, and the duration of any cookies that you wish to set. This will help you make an informed choice regarding the type of online shopping experience you want to have on River Island.
What are cookies?
Unfortunately, these “cookies” are not of the chocolate chip variety!
The cookies we use on our site are tiny data files collected by your web browser and stored on your computer, mobile phone or tablet when you visit certain web pages. Cookies and other tags collect information and data about you and your shopping experience on our website. If you consent to non-essential cookies, we may use the information collected by them to help improve your experience on our site, by enabling us to remember your preferences and remembering you when you log in to our site.
What cookies are used on River Island?
Here's a list of all the cookies we use, organised by categories. Essential Cookies operate automatically to ensure basic web navigation. You may not opt-out from Essential Cookies. If you choose to have Analytics and/or Marketing Cookies on your device, these will enhance your experience on our site by personalising the content that you view and presenting you with relevant offers. Once you have opted-in to Analytics and/or Marketing Cookies you will always have the choice to opt-out at any time by clicking here. Once you have opted-out, the Analytics or Marketing Cookies will stop operating and we will no longer be able to collect information about you through these cookies. Please note the cookies will persist on your device until you adjust your device settings.
Please note that we have recently made an update to our cookie policy to include the "riCookie," which is used to store certain campaign-related information for a user's session or a maximum of 24 hours, affecting Product Listing Pages only. This change is in line with our effort to improve your shopping experience on our website.
Essential cookies - These
cookies enable you navigation and shopping on our website. Without these
cookies, you would be unable to add products to your basket, sign in to
your account, zoom in a product or complete purchases on our site.
Below you will find the list of all Essential Cookies used on our
website with a brief explanation of their purpose and duration.
| Name | Purpose | Expiration |
| riCookie | store certain campaign-related information affecting Product Listing Pages only | session or a maximum of 24 hours |
| JSESSIONID | Tracks logged in users | Session Cookie |
| cookieNotification | Records that the user has viewed the cookies banner | 1 year |
| plpqv | Allows users to interact with the live chat tool across pages | Session Cookie |
| uprops | Holds information about session history such as order history, newsletter status, user ID and language | 6 months |
| basketsummary | Contains users age, newsletter status, total orders count, gender, tenure, User ID, language | 6 months |
| globalEAccepted | Summary of users basket containing product quantity and total | 1 year |
| tcpl-ri-wl-sync | Has user accepted the localisation welcome message | Session Cookie (deleted after sync) |
| tcpl-ri-wl | Whether we need to sync the wishlist | Session Cookie |
| .ASPXAUTH | Authentication cookie |
Session Cookie Authorization Code Expire TimeSpan = 10 mins Access Token Expire TimeSpan = 2 hours |
| basketmigration | Basket migration cookie | Session Cookie |
| chkver | Checkout cookie | Session Cookie |
| cookieNotification | Privacy cookie - cookie banner | 1 year |
| ge-crt-tkn | Global-E Cookie | Session Cookie |
| GlobalE_Data | Global-E Cookie | Session Cookie |
| intl_country | Internationalisation cookie - Stores the country | Session Cookie |
| intl_currency | Internationalisation cookie - Stores the correct currency based on the country accessing the site | 1 year |
| intl_site | Internationalisation cookie | 1 year |
| intl_x | Internationalisation cookie | 1 year |
| IsAuthenticated | Authentication cookie - Checks if the user is authenticated as a boolean | Session Cookie |
| pyfailureCount | Payment Failure cookie | 1 day |
| ricookie | Privacy cookie - Stores the privacy level of the user | 1 year |
| searchpreview | Search rules preview cookie | 6 months |
| tcpl_recg_email | User Recognition cookie | 6 months |
| tcpl_recg_usr | User Recognition cookie | 6 months |
| tcpl_user | Soft login cookie | 6 months |
| tcpl_sessId | Session cookie - Unique ID per session | Session Cookie |
| tmp_sgn_email | Registering email cookie | Session Cookie |
| screenType | Session Cookie | |
| __RequestVerificationToken | Session Cookie | |
| tdt | 1 hour | |
| RecentlyViewed | Holds information about recently viewed products | Session Cookie |
| csrf_protection | Mitigates against cyber incidents | Session Cookie |
| user_country | Student Discount | Session Cookie |
| user_country_message | Student Discount | Session Cookie |
| _sbid_is_student | Student Discount | 7 days |
| _sp_ses.022b | Student Discount | 30 mins |
| _sp_id.022b | Student Discount | 2 years |
| translations_stored_with_app_version | Student Discount | Persists until 31/12/9999 |
| translations_stored_with_user_locale | Student Discount | Persists until 31/12/9999 |
| _connect_session | Student Discount | Session Cookie |
| sp | Student Discount | 1 year |
| QueueITAccepted-SDFrts345E-V3_row | Student Discount | 20 mins |
| Queue-it-e68b50fa-fbfe-4366-9ecc-1695eed6251e | Student Discount | 1 hour |
| NID | Google reCAPTCHA | 6 months |
| ANID | Google reCAPTCHA | 47 days |
| attraqtsessionid | Cookie matching feature and calculation of user journeys | Persistent |
Analytics cookies - We use Google Analytics and other cookies to monitor the performance of the site and understand how the website is used by our customers. For example, we track and analyse what links people click on and what products are being viewed and you may disable Google Analytics cookies at any time by downloading a browser add-on within GA.
| Name | Purpose | Retention |
| _ga | Website analytics - Users Client ID | 2 years |
| _gcl_au | Website analytics | 3 months |
| _gid | Website analytics | Session Cookie |
| crl8.fpcuid | User tracking for user generated content | 1 year |
| _uetsid | Bing | 1 day |
| _uetvid | Bing | 15 days |
| kk_leadtag | Kelkoo | 1 year |
| _pinterest_ct_ua | 1 year | |
| _pin_unauth | 1 year | |
| ISTTrack | Intelligent Reach | 1 year |
| _cs_id | Contentsquare | 13 months |
| _cs_s | Contentsquare | 30 minutes |
| _cs_vars | Contentsquare | Session Cookie |
| _cs_ex | Contentsquare | 30 days |
| _cs_c | Contentsquare | 13 months |
| _cs_optout | Contentsquare | 13 months |
| _cs_mk | Contentsquare | 30 minutes |
| bwai | Beacon | Persists |
| app_webview | Website Analytics: Help identify if the user is navigating on an app webview or on the website | 30 mins |
Marketing cookies - These cookies can be used to:
1) monitor the performance of our marketing campaigns across the web (they allow us to see which of our ads on other sites (such as newspaper sites, search engines, social networks, etc) are clicked on and when). This allows us to control the number of times you are shown an advert but also measure the effectiveness of our online ads;
2) we also use cookies to see if you have opened a marketing email as this helps us measure the effectiveness of our marketing communications to you;
3) monitor our affiliate marketing campaigns. Our affiliate partner, Rakuten Advertising, uses cookies to anonymously record that a user has clicked on a Rakuten Advertising link, referring the user to our website and app. This information is collected in order to enable us to pay a commission to Rakuten Advertising and its affiliates for any sales they may drive on our site;
4) allow you to share content from our website and app with your friends on social networks;
5) improve the way our website and app work so that we can personalise the content you see based on your preferences, interests or location. For example, we can use your previous browsing or purchasing behaviour to show you certain products we think are most relevant to you;
6) show you ads that are we think are most relevant to you. For example, show you personalised or generic adverts on (1) our website or app; on (2) third party websites or apps including social media such as Google, Instagram or Facebook;
7) collect information about your online attributes or behaviours such as the content of your shopping bag, the website you arrived from, your device identifier and/or IP address and information about your browsing and purchase history; and
8) deliver online ads that are relevant to you by combining data we collect through cookies in the browser of your computer or other devices with other data we have collected, for example your purchases online and in store.
You can continue to use our website and/or app and complete transactions without consenting to marketing cookies.
| Name | Purpose | Retention |
| tr | Used by Facebook to match pixel events with Facebook users when the Facebook cookie is not present on the browser that fires the pixel | Session Cookie |
| IDE | These cookies are set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to the user across the website | 1 Year |
| MUID | These cookies are used by Microsoft advertising to anonymously identify user | 1 Year |
| MUIDB | These cookies are used by Microsoft advertising to anonymously identify user | 1 Year |
| __exponea_etc__ | Customer's Bloomreach generated cookie | 3 Years |
| __exponea_time2__ | Timestamp offset between browser and server time | 60 minutes |
| fr | Facebook advertising cookie | 3 months |
| rmStore | Rakuten Storage | 1 month |
| rmuid | Rakuten User Id | 3 months |
| _qsst_s | A/B Testing | Session Cookie |
| _qst_s | A/B Testing | 1 year |
| _qubitTracker | A/B Testing/ Qubit User ID | 1 year |
| qb_permanent | Qubit permanent data storage | 1 year |
| qb_session | Qubit session storage | Session Cookie |
| x_qtag_1311086 | This cookie is set by Qubit to enable tests to run on the site | 2 years |
| tcpl_dids | Personalisation cookie - internal RI Cookie | Session Cookie |
| tcpl_s | Personalisation cookie | Session Cookie |
| xnpe_9838095a-338f-11e9-ae1d-0a580a200a99 | Bloomreach – personalisation cookie | 3 years |
| qb_generic | Qubit | 1 year |
| remember_user_token | Dressipi – personalisation cookie | 2 years |
| _pantheon2-dressipi_session | Dressipi | Session Cookie |
| stc[site ID] | Rakuten - Stores website user ID, traffic source IDs, page view and order count on client domain | 1 year |
| icts | Rakuten | 1 year |
| usbls | GetFeedback | Session Cookie |
| AwinChannelCookie | Awin Channel tracking cookie | 31 days |
| _aw_j_61009 | Stores user ID and expiration date for AWIN | 3 months |
| _aw_sn_61009 | Marketing cookie for AWIN | 1 year |
| aw***** | Stores IDs for referring website, advertisement on which user has clicked, group of advertisements to which the advertisement belongs, time user clicked on it, ID for the type of advertisement, ID for the product and any reference the referring site adds to the click. | 1 month |
| bid | Sets a browser-specific ID to identify a new click on the same browser. | 1 year |
Other online identifiers
On River Island, we use certain pixels and tags from trusted third parties which do not involve the processing of your personal data. These online identifiers could be associated or combined with cookies or other personally identifiable information.
| Bing Ads |
| Dressipi |
| Bloomreach |
| Floodlight Counter |
| Floodlight Sales |
| GetFeedback |
| Google Analytics |
| Google - Conversion Linker |
| Google Ads Remarketing |
| Intelligent Reach |
| Kelkoo |
| New Relic |
| Rakuten |
| TikTok |
What choices do I have?
We believe that to get the best shopping experience when using our site, you should accept all cookies on your computer or tablet.
You can adjust your navigation experience preference by changing your browser settings to prevent non-essential cookies from being set on your device. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.
In addition, for opting out of Analytics and Marketing Cookies, you can use the following free online opt out tools:
Digital Advertising Alliance (DAA) opt-out tool - https://optout.aboutads.info
Network Advertising Initiative (NAI) tool - https://www.networkadvertising.org/choices
Digital Advertising Alliance EU (EDAA) tool - https://www.youronlinechoices.eu