SORRY NOT SORRY: LETTERS TO OURSELVES​ ​

Back in 2015, entrepreneur, author, model and body positivity advocate Charli Howard wrote an open letter addressing the issue: the pressures of modelling, being tired of expectations.


Fast forward to 2022, and our swim collection with Charli is all about embracing and celebrating who you are. We felt inspired to write our own letters to ourselves, with a little help from some friends at our pool party with a "Sorry Not Sorry" attitude. Read on for a little inspiration to feel like a ten, all day everyday.


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Take risks and chances. Fears will set you back but shooting your best shot is the best chance you will ever have. Life, you only get one shot, like waves, nothing lasts forever, don’t lose yourself, love some. Rise above and keep soaring.


Sorry, Not Sorry.


Love, Eva


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I did that for you, I did it for me, I did it for us. I promise to allow you to be whatever you want in a world forcing you to be otherwise. I will never hold you to unrealistic beauty standards. Thank you for allowing me to live my life through you as a vessel, as a home and as a friend. Sorry, Not Sorry.


Love, Molly.


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My body is proof that generations have loved and generations from me will love, and that is a beautiful thing to remember. If I could tell my younger self one thing it's to let your beauty radiate inside and out, it’s the only body I will ever get so why not love.


Sorry, Not Sorry.


Love, Tea.


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I love everything about my body because it makes me special and unique. My heart is courageous, kind and loving. I am grateful for my body and I will treat it with love and respect. My body has overcome many physical challenges, and I love my body for every step of this journey. I love and accept my body just how it is today. 


Sorry, Not Sorry.


Love, Georgie


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