New year, new jeans. It’s time to reinvent your wardrobe with our new denim collection...Read More led by entrepreneurs, risk-takers, creators, and those who have turned a hobby into a hustle.

Our campaign stars are breaking the mould, reinventing the playbook and crafting something special in their field, all with our denim by their side. Whether they’re on or off-duty, their perfectly fitted denim is the backdrop to their everyday lives.

This season's collection is a blank canvas, and our #CraftedInDenim icons are to help you get creative. What will you do in your denim?

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JEANS FIT GUIDE

JEANS FIT GUIDE

SKINNY

SLIM

BAGGY

RELAXED

SPRAY-ON SKINNY

STRAIGHT

BOOTCUT

TAPERED

FITS LIKE A DREAM

BIG & TALL

ALL THE COTTON IN
OUR JEANS HAS BEEN RESPONSIBLY SOURCED

We know that when it comes to being more sustainable, we’ve all got to start somewhere - and for us it's the fabric in our jeans.

Stitch by stitch, we’re using denim to do better which is why we now make all of our jeans using responsibly sourced cotton.

No need to mess with a classic. The Skinny = Easy for everyday.

STATS

Mid-rise

Skinny leg

Stretch denim

Shop Skinny

No need to mess with a classic. The Skinny = Easy for everyday.

The Skinny can be worn with anything.

Enter the Slim - a great alternative to the Skinny.

STATS

Slim fit

Ankle grazer

Stretch denim

Shop Slim

Enter the Slim - a great alternative to the Skinny.

A slim fit that gives you room to move.

Inspired by ‘90s styling. Kick back in the Baggy jean.

STATS

Baggy fit

Long length

Rigid and comfort stretch denim

Shop Baggy

Inspired by ‘90s styling. Kick back in the Baggy jean.

The most chilled fit in the range.

Take it easy with the Relaxed jean.

STATS

Relaxed fit

Tapered hem

Rigid or stretch denim

Shop Relaxed

Take it easy with the Relaxed jean.

The Relaxed jean keeps things laid-back.

Spray-On Skinny

Shop Spray-On Skinny

Performance stretch jeans for a second-skin feel.

STATS

Mid rise

Skinny leg

Super-stretch denim

Shop Spray-On Skinny

Performance stretch jeans for a second-skin feel.

A lightweight jean for those who like their denim tight.

The original denim pioneer, the Straight jean was made for every day.

STATS

Mid-rise

Relaxed straight leg

Rigid and stretch denim

Shop Straight

The original denim pioneer, the Straight jean was made for every day.

It’s a denim classic with a subtle nod to ‘90s skater style.

Keep it classic with the Bootcut, the OG shape.

STATS

Mid-rise

Wide at the hem

Comfort stretch denim

Shop Bootcut

Keep it classic with the Bootcut, the OG shape.

One for all your bulkier footwear options.

The smarter alternative to the Skinny - cue the Tapered jean.

STATS

Mid-rise

Narrow at the hem

Easy on the thigh

Comfort stretch denim

Shop Tapered

The smarter alternative to the Skinny - cue the Tapered jean.

A versatile style that mimics a tailored trouser.