A NEW

LEAF

For jeans that are better for the planet, you’ve come to the right place. It’s time to grow up when it comes to denim production, which is why we’re flipping over a new leaf and turning our signature blues greener. From now on, all River Island men’s jeans are made using responsibly-sourced cotton that’s easier on the environment. But we’re not done there – we’ve also partnered with Ecologi to plant one tree for every pair sold. Just making the earth a greener place, one slim, straight, and skinny at a time. Doing our part, and helping you do yours. No biggie.

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bum sculpt

FIVE JEANS YOU NEED

Ditch your joggers and rediscover the emerging jean trends this Autumn/Winter. From super skinny to skater-inspired baggy, the top five for the season are everyday essentials.

bum sculpt

HOW TO CARE FOR YOUR JEANS

Looking after your denim can make all the difference - for you, and the planet. Learn how to get maximum wear out of your jeans with these top demin care tips...

JEANS FIT GUIDE

JEANS FIT GUIDE

SKINNY

SLIM

BAGGY

RELAXED

SPRAY ON SKINNY

STRAIGHT

BOOTCUT

TAPERED

OUR PLAN

Change doesn't happen overnight, but even the smallest actions can make the greatest impact. Let’s turn jeans into greens, and watch our forest grow.
We get our responsibly sourced cotton through our partnership with the Better Cotton Initiative.

The BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector's future.

WE'VE PLANTED 100 TREES AND COUNTING

WE'VE PLANTED 100 TREES AND COUNTING

TURN JEANS INTO GREENS

We’re partnering with Ecologi to create a lasting impact by planting one tree for every pair of River Island jeans sold.

ecologi

Turn jeans into greens

We’re partnering with Ecologi to create a lasting impact by planting one tree for every pair of River Island jeans sold.

ecologi

A great alternative to skinny jeans, enter the Slim.

STATS

Relaxed fit

Ankle grazer

Stretch denim

Shop Slim

A great alternative to skinny jeans, enter the Slim.

A relaxed fit that gives you room to move.

The original denim shape, the Straight jean is your new everyday style.

STATS

Mid-rise

Relaxed straight leg

Rigid and stretch denim

Shop Straight

The original denim shape, the Straight jean is your new everyday style.

It’s a denim classic with a subtle nod to 90’s skater style.

A silhouette that draws on 90’s style, kick back in the Baggy jean.

STATS

Relaxed fit

Ankle grazer

Stretch denim

Shop Baggy

A silhouette that draws on 90’s style, kick back in the Baggy jean.

The most relaxed fit in the range.

Don’t mess with the classics. The Skinny is the definition of easy everyday style.

STATS

Mid-rise

Skinny leg

Stretch denim

Shop Skinny

Don’t mess with the classics. The Skinny is the definition of easy everyday style.

The Skinny can be worn with anything.

Spray On Skinny

Shop Spray on Skinny

A lightweight jean for those who wear their denim like a second skin.

STATS

Mid rise

Skinny leg

Super-stretch denim

Shop Spray on Skinny

A lightweight jean for those who wear their denim like a second skin.

A lightweight jean for those who wear their denim like a second skin.

Time to chill in the Relaxed jean.

STATS

Relaxed fit

Tapered hem

Rigid or stretch denim

Shop Relaxed

Time to chill in the Relaxed jean.

The Relaxed jean keeps things loose and laidback.

The smarter alternative to skinny jeans, enter the Tapered jean

STATS

Mid-rise

Wide at the hem

Rigid denim

Shop Tapered

The smarter alternative to skinny jeans, enter the Tapered jean

A versatile style that mimics a tailored trouser.

Keep it classic in the Bootcut, the OG denim shape.

STATS

Mid-rise

Wide at the hem

Rigid denim

Shop Bootcut

Keep it classic in the Bootcut, the OG denim shape.

One for all your bulkier footwear options.