New year, new jeans. It’s time to reinvent your wardrobe with our new denim collection...Read More led by entrepreneurs, risk-takers, creators, and those who have turned a hobby into a hustle.
Our campaign stars are breaking the mould, reinventing the playbook and crafting something special in their field, all with our denim by their side. Whether they’re on or off-duty, their perfectly fitted denim is the backdrop to their everyday lives.
This season's collection is a blank canvas, and our #CraftedInDenim icons are to help you get creative. What will you do in your denim?
Show Less...JEANS FIT GUIDE
JEANS FIT GUIDE
SKINNY
SLIM
BAGGY
RELAXED
SPRAY-ON SKINNY
STRAIGHT
BOOTCUT
TAPERED
FITS LIKE A DREAM
ALL THE COTTON IN
OUR JEANS HAS BEEN RESPONSIBLY SOURCED
We know that when it comes to being more sustainable, we’ve all got to start somewhere - and for us it's the fabric in our jeans.
Stitch by stitch, we’re using denim to do better which is why we now make all of our jeans using responsibly sourced cotton.
Inspired by ‘90s styling. Kick back in the Baggy jean.
STATS
Baggy fit
Long length
Rigid and comfort stretch denim
Shop Baggy
Inspired by ‘90s styling. Kick back in the Baggy jean.
The most chilled fit in the range.
Take it easy with the Relaxed jean.
STATS
Relaxed fit
Tapered hem
Rigid or stretch denim
Shop Relaxed
Take it easy with the Relaxed jean.
The Relaxed jean keeps things laid-back.
Performance stretch jeans for a second-skin feel.
STATS
Mid rise
Skinny leg
Super-stretch denim
Shop Spray-On Skinny
Performance stretch jeans for a second-skin feel.
A lightweight jean for those who like their denim tight.
The original denim pioneer, the Straight jean was made for every day.
STATS
Mid-rise
Relaxed straight leg
Rigid and stretch denim
Shop Straight
The original denim pioneer, the Straight jean was made for every day.
It’s a denim classic with a subtle nod to ‘90s skater style.
Keep it classic with the Bootcut, the OG shape.
STATS
Mid-rise
Wide at the hem
Comfort stretch denim
Shop Bootcut
Keep it classic with the Bootcut, the OG shape.
One for all your bulkier footwear options.
The smarter alternative to the Skinny - cue the Tapered jean.
STATS
Mid-rise
Narrow at the hem
Easy on the thigh
Comfort stretch denim
Shop Tapered
The smarter alternative to the Skinny - cue the Tapered jean.
A versatile style that mimics a tailored trouser.