Terms & conditions

Last Updated: March 2025

Privacy Notice

Who we are
What is a privacy notice?
What personal data do we collect and when?
How do we use your personal data?
Why are we allowed to handle and store your personal data?
How do we protect your personal data?
How long do we keep your personal data for?
Who else sees your personal data?
Where is your data stored?
Do we process children's data?
What rights do you have over the data we store and how can you ask us to stop storing it?
What can you do if you are unhappy with how we handle your data?
Special Provisions for California Residents under The California Consumer Privacy Act (CCPA)
Body Worn Cameras (BWCs)
Facial recognition
Privacy Notice updates

1. Who we are

We are River Island Clothing Co. Limited ("us/we") and we control the River Island website and all of our stores (except for certain international franchised stores). We are wholly owned by River Island Holdings Limited.

We are an English company with registered company number: 00636095 and our registered office is at Chelsea House, Westgate, London W5 1DR. We are the data controller responsible for your personal information and we are registered at the UK Information Commissioner's Office with registration number Z6555707.

The following laws will apply to the protection of your personal data when you shop on our website or stores:

i) If you are a resident of the United Kingdom, the UK GDPR as defined in the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019, the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2003;

ii) If you are a resident of the European Union, the Regulation (EU) 2016/679 (General Data Protection Regulation) and any applicable local laws, statutes and regulatory guidance. As a resident of the European Union, you can direct your data protection queries to our European Representative:

River Island
3rd Floor
Kilmore House
Park Lane
Spencer Dock
Dublin 1
Ireland

iii) If you are a California resident, the California Consumer Privacy Act (CCPA);

iv) If you reside in any other country, the applicable data protection laws and regulations in your country of residence.

2. What is a privacy notice

This Privacy Notice contains our obligations and promises to you about the different types of personal data we might collect about you when you shop, make contact, or browse with us. It explains how we'll store, handle and protect that data.

3. What personal data do we collect and when?

We collect the following information about you:

Title
Name and Surname
Email address
Date of Birth
Gender
Contact phone number(s)
Purchase information
Interactions with us e.g. contacting our Customer Services Team (we may record your calls), or visits to our stores/website/app
Personal information you put on social media
Information you provide in your reviews of us, or survey responses
Delivery address(s)
Billing address
Attendance at events (and travel preferences)
Preferred store, categories, brands and budget information
IP address
Information from cookies, including information on the devices you may use to make a purchase - please see our separate Cookies Policy
Images of you (including in-store CCTV footage and facial recognition images captured by Facewatch – please refer to section 15 “Facial recognition” below))
Images and audio recordings (please refer to section 14 “Body Worn Cameras”, below)
Certain physical appearance data which you may disclose to us when booking an appointment with our Style Studio (such as your height and your eyes colour)
Clothing and shoes size
Reasons for cancelling or returning your order

We collect the information in the following circumstances:

When you register to or use our website
When you register to or use our in-store WIFI (in any of our stores)
When you register to or use our app
When you allow social media sites to provide your data to us
When you contact us by telephone or email
When you register or use our Style Studio services
When you enter any event, prize draws or competitions run by us
When completing any of our surveys or leaving us a review
When completing any forms for transactional, employment or other purposes
When you buy products or gift cards/vouchers
When you've given a third party permission to share with us the information they hold about you
When you shop in our stores we may capture your image on our CCTV cameras
When you choose to cancel or return an order

4. How do we use your personal data?

We use your personal data in the following ways:

To enable us to personalise your shopping experience on our sites and in our stores, including to serve you personalised online ads and personalised online promotions, including product price promotions.
To allow us to handle your orders, deliver products and process your payments and refunds (including to ensure secure payment and prevent fraud).
To respond to your queries, refund requests and complaints.
To keep a record of when and why you contact us and to keep your contact details up-to-date.
For statistical, analytical or survey purposes - so we can improve our websites and the services we offer you.
To enable third parties to carry out technical, logistical or other business functions on our behalf such as advertising on social media sites you might use and visit (our ability to do this will depend on the privacy settings you have on your social media accounts).
Where you are an existing customer (or you have otherwise given us your data) and have not opted out, or where you have consented, we use your data to send you information about our business and products we think you might like and to notify you of products or special offers that may be of interest to you.
If you have signed up to Style Studio services, we may also contact you by telephone as part of our personalised service to you.
To process your application when you enter a competition promotion or prize draw. (If there are other purposes specific to that competition promotion or prize draw, these will be explained in the applicable Competition Terms & Conditions).

In order to help us manage our customer relationships, we use third party platforms. These platforms assist us to do lots of things, including: conduct email marketing campaigns, advertise online, undertake customer analytics, plan and put on events, book appointments, fulfil orders, make deliveries, returns and refunds etc. We therefore pass on your personal data to these third parties, on the condition that they agree to handle your information in line with this notice.

5. Why are we allowed to handle and store your personal data?

There are number of legal bases which allow us to use your personal data. The following sets out more detailed explanations of the bases we rely on to collect and process your personal data:

Consent

If you visit our site and are not an existing customer we might ask for your consent to process your data, so that we can send you our special offers and news.

Contractual obligations

Our primary use of this basis is when you purchase our products. In this situation it is necessary for us to process your personal data in order to fulfil your order and send your goods to you.

Legal compliance

In some circumstances, we may be legally required to collect and process your data e.g. to pass it on to the police if criminal activity is suspected.

Legitimate Interest

It may be necessary to use your data to help us run our business. For example, to action any changes to your account that you request, or to personalise the services we provide - with the aim of improving your customer experience. We will only use your data in these instances, where doing so does not materially impact your rights, freedom or interests.

6. How do we protect your personal data?

It is our duty to protect all personal data gathered and in order to do this our teams follow our internal data management policies and handle the data with the greatest level of care and expertise available to us. They do this by using various security technologies and internal procedures to ensure that it is kept safe and secure.

7. How long do we keep your personal data for?

We only keep your personal data for as long as is necessary for the purpose for which it was collected (subject to any legal requirements). Once it is no longer necessary, we will either delete the data, or anonymise it. The use of anonymised data helps us to optimise our customer service.

8. Who else sees your personal data?

Sometimes we will share your personal data with trusted third parties. We will do this in the following circumstances:

To process your order e.g. with delivery drivers, or with third party payment service providers
To handle complaints e.g. with our Customer Services call centre
To detect any fraudulent activity, or assist law enforcement authorities
To help us offer you a more personalised shopping experience by sending you offers and updates

When we share information with third parties, we will ensure that:

We only provide the data they need to perform their specific function
They only use the data provided as intended
They have the requisite measures in place to protect your data and delete it once the function has been performed, or delete it when we cease working with them

When You select Klarna Pay Later in 3 as Your payment method, You will be redirected to Klarna’s website in order to complete Your purchase and Your personal data will be collected and processed by Klarna independently from Us in accordance with applicable data protection laws and with the information in Klarna’s privacy policy.

General information on Klarna is available here.

9. Where is your data stored?

Some of our partners and third parties who may receive your personal data are based outside of the European Economic Area. In such cases, we ensure that our partners are contractually-bound to protect your data to the same degree that is required in the European Union.

10. Do we process children's data?

In order to shop with us online, you must be over 16 years old and we do not knowingly collect personal data from children under 16. However, we encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this notice by instructing children never to provide personal data to us.

11. What rights do you have over the data we store and how can you ask us to stop storing it?

Right to rectification. - You have the right to correct any information we store which might be incorrect, incomplete, or out of date. You can do this yourself by logging into your account, or by contacting our Customer Services Team who will give you step-by-step advice on how to do this. You can contact them by emailing: customer.services@river-island.com

Right to restrict processing. - If we are processing your personal data on the basis of our legitimate interest, you have the right us to ask us to stop. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Right to object. - You have the right at any time to stop us sending you marketing material. You can do this in the following ways:

Click the ‘unsubscribe' link in any email communication that we send you. We will then stop any further emails from that particular division.
Contact our Customer Services Team by emailing: customer.services@river-island.com
If you have an account, log in into your account, visit the ‘My Account' area and change your preferences via our website or our app.
You can unsubscribe from receiving push notifications by disabling the relevant options in your phone ‘settings'
Write to FAO: The Data Protection Officer
River Island Clothing Co. Limited, Chelsea House, Westgate, London W5 1DR.

Please note that you may continue to receive communications for a short period after changing your preferences whilst our systems are fully updated.

Please note that if you follow a link which clicks through to a third party site, this notice will not apply and you will need to review that third party's privacy terms and conditions.

Right of access. - You have the right to ask us what data we hold which concerns you. Such requests are usually free, but we will ask you to submit your query in writing and include the following:

Full name (we will ask you to verify your identity)

Full address

Email address

Phone number

Specific details on what you require or are requesting

We will process your request and will either respond within 30 days or contact you to gather more information before we fulfil your request. In the event that we might refuse to fulfil your request (for example if it is unreasonable), we will give a full explanation as to why.

Please submit your requests through the following channels:

FAO: The Data Protection Officer, River Island Clothing Co. Limited, Chelsea House, Westgate, London W5 1DR.

Or send an email to: dataprotection@river-island.com

Right to be informed. - This Privacy Notice together with our Cookies Policy satisfies Your right to be informed about the collection and use of Your personal data.

Right to erasure. - You have the right to obtain from us the erasure of your personal data when the processing is based on your consent and such consent is withdrawn. To exercise your ‘right to be forgotten’, please contact us at dataprotection@river-island.com and we will comply with your request within 30 days from the date that we have identified you. Please note that your right to erasure does not apply to data related to any of your transactions as we have a legal obligation to keep the same.

Right to data portability. - You have the right to receive a copy of the personal data that we hold about you and/or have such personal data transmitted from us to another data controller if this is technically doable.

12. What can you do if you are unhappy with how we handle your data?

Your first port of call should be to contact our Data Protection Officer as outlined in Section 11. However, if you still feel that your data is not being handled appropriately, you have the right to lodge a complaint with the Information Commissioner's Office if you are a resident of the United Kingdom.

You can contact them by calling 0303 123 1113, or online at www.ico.org.uk/concerns (this links through to a third party website over which we have no control).

If you are outside of the UK, please contact the relevant data protection regulator in your country of residence or Our EU Data Representative.

We may update this notice and our policies from time to time, so please check back here for the latest version.

To see our Cookies Policy please click here.

To see our Associate of Employee Privacy Notice please click here.

13. Special Provisions for California Residents under The California Consumer Privacy Act (CCPA)

The information contained in this Section supplements the details provided in our Privacy Policy, is given in compliance with the Californian Consumer Privacy Act (“CCPA”) and apply only if you are a resident of the State of California.

In addition to the information provided under Section3 of this Privacy Policy, we would like to let you know that, we may collect the below personal information:

Commercial information, including purchase information and preferences;
Geolocation data;
Internet or other electronic network activity, including, but not limited to, browsing history, search history, and information regarding your interaction with an Internet website, application or advertisement;
Inferences drawn from any of the information identified above to create a profile reflecting your shopping preferences.

The collection sources could be also from our business partners or vendors or from your social media account.

Your personal data is collected for the purposes outlined in Section 4 of this Privacy Policy and may be shared with trusted third-party organizations as described in Section 8. These constitute business purposes within the meaning of the CCPA.

As a California resident, you have the right to request access to specific categories of your personal data and to request that we delete the personal data that we hold about you to the extent we are allowed to retain the same in according with the CCPA. You may exercise such rights up to twice every 12 months. If you wish to exercise such rights, please contact customer.services@river-island.com. We will process your request as soon as it is verified. In order to verify your identity, we may ask you provide certain personal information. In the event that we refuse to fulfil your request (for example if it is unreasonable), we will explain you our reasons for such refusal. Any information that we provide to you will only cover the 12-month period preceding the receipt of your request.

You would also have the right to opt-out of the sale of your personal information, however, please note that River Island does not disclose nor sell your personal data to third parties for their direct marketing purpose.

Finally, you have the right not to be discriminated against for exercising any of the rights described in Section, and we will not deny, offer products of inferior quality or charge you a different price for our products if you exercise any of those rights.

14. Body Worn Cameras (BWCs)

Purpose of processing: In some stores, we have a number of staff operating BWCs with the sole purpose of keeping our store colleagues and customers safe. These will be deployed only when a violent and aggressive incident is occurring, and the customer will be informed of such recording where possible. In this case, the BWCs will capture visual images and audio recordings of any person in the vicinity.

Categories of personal data: Aside from images and audio recordings, we may also collect sensitive (also referred to as special category) personal data that is disclosed, or to the extent this data is visible in the images recorded by BWCs.

Security: The captured data is encrypted for storage and transmission, and all recordings are subject to access authorisation, and the software is securely patched by the manufacturer.

Retention: Recordings are uploaded to a cloud storage system in the UK (which is operated by a third party). Recordings will be deleted after 30 days unless retention is required as part of a subject access request (SAR), or in the case of an internal, or police investigation, in which case the recording will be retained securely until the investigation or SAR is completed.

Sharing and access to footage: Only a limited number of authorised staff will be able to view recordings where necessary. Statutory Prosecution Agencies such as the police will also be able to view the recordings for law enforcement purposes, and recorded data may be released to them for evidential purposes. The manufacturer may in exceptional cases, need to access video footage as part of a technical support case.

All other information set out in this privacy policy, which does not contradict the above, applies to BWCs such as the right of object, and access.

15. Facial recognition

Facewatch facial recognition is used within some of our premises for the lawful purpose of prevention and detection of unlawful acts including theft and violence against our staff and customers.

We supply incident details and CCTV images of people responsible for unlawful acts within our premises to Facewatch; and receive alerts from Facewatch if a person entering our premises is known by Facewatch to be responsible for committing an unlawful act in our premises or elsewhere.

Our lawful basis for the processing of personal data in this way is that the processing is necessary for a task carried out in the public interest, namely the prevention and detection of crime.

Our lawful basis for the processing of criminal offences committed within our premises in this way is that the processing is necessary for a task carried out in the substantial public interest, namely the prevention and detection of crime.

Facewatch is the data controller responsible for the processing of personal data by way of facial recognition.

We display clear signage in all stores where Facewatch is used. This signage details how to obtain the Facewatch privacy notice.

16. Privacy Policy updates

We may change this Privacy Policy from time to time as we develop and update our offering across our stores, websites and applications in order to improve our services and we will bring such changes to your attention.