New year, new jeans. It’s time to reinvent your wardrobe with our new denim collection...Read More led by entrepreneurs, risk-takers, creators, and those who have turned a hobby into a hustle.

Our campaign stars are breaking the mould, reinventing the playbook and crafting something special in their field, all with our denim by their side. Whether they’re on or off-duty, their perfectly fitted denim is the backdrop to their everyday lives.

This season's collection is a blank canvas, and our #CraftedInDenim icons are to help you get creative. What will you do in your denim?

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JEANS FIT GUIDE

FIND YOUR FIT

Need some help finding your perfect fit? We’ve got you. Take our quiz and get ready to commit for life.

Molly

Skinny

Mom

Cropped Flare

Straight

Flare

Wide

Bum Sculpt

Bum Sculpt

FITS LIKE A DREAM

Petite

Tall

Maternity

Plus

ALL THE COTTON IN
OUR JEANS HAS BEEN RESPONSIBLY SOURCED

We know that when it comes to being more sustainable, we’ve all got to start somewhere - and for us it's the fabric in our jeans.

Stitch by stitch, we’re using denim to do better which is why we now make all of our jeans using responsibly sourced cotton.

Always tight, always right.
Molly is the perfect addition to your day-to-night wardrobe.

STATS

Mid-rise

Second skin fit

Super soft stretch denim

Shop Molly

Always tight, always right. Molly is the perfect addition to your day-to-night wardrobe.

These super- soft jeggings fit like a second skin.

AVAILABLE IN BUM SCULPT

Shop now

The little black dress of denim. Dependable, versatile and flattering on every body.

STATS

Mid and High-rise available

Skinny fit

Stretch denim

Shop Skinny

The little black dress of denim. Dependable, versatile and flattering on every body.

Soft stretch denim contours every curve

AVAILABLE IN BUM SCULPT

Shop now

The rebel’s choice of denim; part nostalgic, part comfy-cool.

STATS

High-rise

Tapered fit

Authentic denim

Shop Mom

The rebel’s choice of denim; part nostalgic, part comfy-cool.

The retro fit that’s stood the test of time.

AVAILABLE IN BUM SCULPT

Shop now

Cropped Flare

Shop Cropped Flare

A dreamy length made to show off your ankle boots or kicks.

STATS

Mid-rise

Stretch denim

Flared from below the knee

Cropped at the hem

Shop Cropped Flare

A dreamy length made to show off your ankle boots or kicks.

Our new favourite dream jeans

All the cool of Mom but with a hint of definition.

STATS

Mid and High-rise available

Relaxed fit

Rigid or comfort stretch denim

Shop Straight

All the cool of Mom but with a hint of definition.

It’s all about that 90s supermodel look.

Born in the ‘70s. The Flare defies era; they’re always in style.

STATS

Mid-rise

Flared legs

Stretch denim

Shop Flare

Born in the ‘70s. The Flare defies era; they’re always in style.

It just fits in all the right places.

AVAILABLE IN BUM SCULPT

Shop now

A fresh take on the ‘90s. The Wide jeans bring that effortless vibe we all long for.

STATS

High-rise

Wide leg

Non-stretch denim

Shop Wide

A fresh take on the ‘90s. The Wide jeans bring that effortless vibe we all long for.

The best of both worlds.

BUM SCULPT

Shop all Bum Sculpt

BUM SCULPT

Featuring intelligent bum-sculpting technology, our new Sculpt jeans are built to define and enhance for a contoured look.

Shop Bum Sculpt