Why did you decide to work with River Island?
I liked the proposal that River Island had in mind, it was actually something that I always wanted to do, so it was the perfect fit.
How did the creative process work with River Island? What have you enjoyed most?
I had good control of that images that I used for the jackets, so everything flowed easily, that’s the way it has to be!
Do you shop on the high street?
I do! I usually don’t have a lot of time for shopping, so you’ll rarely see me in a mall. I usually stay in the center of the cities, so I pinch something here and there when I get back to the hotel like I did yesterday in SoHo in New York.