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#LABELSAREFORCLOTHES

Autumn is here and with it, part two of LAFC, a celebration of people who reject stereotypes and champion self-expression. Meet the latest reps of our movement, unapologetic in their mission to stay 100% true to self.
WOMENSWEAR FIND OUT MORE
MENSWEAR FIND OUT MORE
WOMENSWEAR FIND OUT MORE
MENSWEAR FIND OUT MORE
WOMENSWEAR FIND OUT MORE
MENSWEAR FIND OUT MORE
WOMENSWEAR FIND OUT MORE
MENSWEAR FIND OUT MORE
WOMENSWEAR FIND OUT MORE

#LAFC X

DITCH THE LABEL

If you believe labels are for clothes, not people - bag one of our limited-edition tees or sweats. For every item sold, we’ll make a donation to anti-bullying charity, DITCH THE LABEL.

SHOP THE COLLECTION

MEET THE KIDS

All kids are unique and that’s what makes them incredible! Meet the little individuals who are feeling their differences and loving life.
FIND OUT MORE

#LABELSAREFORCLOTHES

Autumn is here and with it, part two of LAFC, a celebration of people who reject stereotypes and champion self-expression. Meet the latest reps of our movement, unapologetic in their mission to stay 100% true to self.

WOMENSWEAR

DO STAND OUT

‘It’s part of my work to empower women
to embrace their beauty.'

MAMA

This goal-getter is a blogger, mentor and motivational speaker who surfs and rock climbs. Less can do, more will do, Mama says she never lets anything get in the way of her dreams.

MENSWEAR

100% FLAWLESS

‘It’s 2018 and Ralph is redefining
the word beauty.’

RALPH

Ralph is most proud of learning to embrace his physical self. Dedicated to growth, he reads as much as he can and pushes his physical fitness to the limits; find out more about him…

WOMENSWEAR

DO EMBRACE CURVES

‘Don’t compare yourself to others, know who you are.’

LULU

She lists her pet rats as the loves of her life, creates feminist art and has the realest Instagram account we’ve ever obsessed over. Find out why Lulu is our millennial muse of right now…

MENSWEAR

DO NOT STEREOTYPE

‘I like to talk about a lot of things, like the
universe and politics.’

JULIAN

The former Junior Olympic champ with a penchant for politics and rock climbing says you need more than a pretty face to inspire people. Discover what makes him body and mind beautiful...

WOMENSWEAR

100% BOSS

'We [women] need to keep speaking up and
keep sharing our stories.'

LEOMIE

Using modelling as a platform to speak about bigger issues, our fave girl boss is passionate in her quest for equality. We fangirl over all the times she’s nailed life...

MENSWEAR

DO EXPECT GREATNESS

'I’m new and I’m going to be famous.’

HARRY

Introducing Harry, the beatboxing, breakdancing, English breakfast loving lad, we’re tipping for mega success. From his love of the stage to his life mantra, find out more about our new face…

WOMENSWEAR

100% MY SIZE

'Sometimes I'm bigger, sometimes I'm smaller. I feel comfortable at every shape.'

CARLA

Our fiery Spanish senorita embraces her curves and tells us why living life is more important than worrying about size, which for her goes up and down…

MENSWEAR

SMOOTH MOVES ONLY

'I look after my people and I’m romantic;
I’m French, I can’t help it.'

JORDAN

There’s one stereotype Jordan is happy to perpetuate; he’s French and super romantic with it. The wheelchair basketball pro gives us his tips for courting and we’re not talking ball games...

WOMENSWEAR

100% STYLE QUEEN

'I couldn’t live without my family,
phone and lipstick.'

KATHLEEN

She’s bilingual, has lived in four countries and is currently smashing her dream job as a model. Kathleen doesn’t believe in missed opportunities and gives us her guide to living your best life…

#LAFC X DITCH THE LABEL

If you believe labels are for clothes, not people - bag one of our limited-edition tees or sweats. For every item sold, we’ll make a donation to anti-bullying charity, DITCH THE LABEL.

SHOP THE COLLECTION
SHOP THE COLLECTION
FIND OUT MORE

100% UNIQUE

All kids are unique and that’s what makes them incredible! Meet the little individuals who are feeling their differences and loving life.

FIND OUT MORE